The Times Brasil portal faced the challenge of optimizing its digital presence and performance, as the site had unfavorable metrics in Core Web Vitals, especially on mobile. SEVN was called in to act as its technological arm, focusing on improving the user experience and visibility on search engines.

Our opperation focused on critical fronts: in-depth optimization of Core Web Vitals, correction and implementation of structured data, and strategic validation of the sitemap and robots.txt. The results were transformative and immediate. 

On mobile, LCP dropped from 3.9s to 1.9s (a 51.28% reduction), FCP from 2.9s to 1.4s (51.72%), and TTFB from 2.3s to a remarkable 0.7s (69.6%). On desktop, overall performance increased from 49 to 80 points (a 63% improvement), with LCP falling from 3.4s to 2.1s and TTFB from 2.1s to 0.9s.

The impact on Google Search Console was equally impressive: from a scenario where 0% of URLs were considered “adequate” on mobile, Times Brasil achieved 100% adequacy, with more than 5,700 URLs approved. 

Furthermore, we ensured the correct implementation of structured data on the homepage (NewsMediaOrganization) and in articles (NewsArticle and BreadcrumbList), assuring that the portal's content is understood and displayed more relevantly by Google. 

This strategic partnership reversed critical metrics and positioned Times Brasil for exponential audience growth, reaping the rewards of a high-performance and optimized website.